Transforming IT to fit business needs in an Information Management economy is paramount. This is Hong’s philosophy where software + services + architecture, when done right, can bring competitive business edge. This has been put in practice in Hong’s 16+ year career in business and IT leadership capacity with proven results spanning multiple roles (Consultant, Entrepreneur, Solutions Architect, IT leaders). Prior to joining Microsoft, Hong founded a consulting company during the dotcom era, develop software products in a VC funded company, and worked for a large Pharmaceutical company developing their next generation Clinical Trials Management system. At Microsoft, he covers the east coast of the United States, focusing on the HLS Industry. Hongs is responsible for helping customers and partners solve business challenges by providing guidance to business decision makers, architects and developers building enterprise industry solutions.